26 Sep
Written by Anonymous
Categorized in:

3 Alternative Ways to Build Links With Blogs

Links make search engines go ‘round. Sadly, they can be the most time-consuming part of a campaign to develop. When looking at blogs, generating links usually entails a lot relationship building. Though that holds great value in itself, let’s get our brains rolling and look at three alternative ways people have generated links.

Blog Layouts

Let’s say you just started a new blog, and you found this gorgeous free template. But, then you stop to wonder, “Why is this free?” If you skip down to the bottom of your blog, you’re likely to find a row of credits with links like Custom Template Design. Though a good number of hours went into designing the template, each page you create will now generate a new set of links pointing to the websites found in the credits row

Plugins and Modules

Plugins and modules are applications that can be integrated into a platform for added functionality. For example, let’s say the generic contact form doesn’t suit your needs, so you find and install a new one. Similar to layouts, a link is attached at the bottom of each contact form pointing back to the creator’s site. This model can be expanded to other applications, such as photo galleries. Though plugins and modules don’t see the same number of links as blog layouts, the quality of links improve as they appear on specific pages rather than site-wide.

Widgets

Widgets are portable applications that are hosted elsewhere, but displayable anywhere. Oftentimes, widgets are ties back to other services, such as a photo stream from Flickr, a music player from Project Opus, or an RSS subscriber count from Feedburner. On another level, widgets can include “link bait” (e.g. viral hooks), such as the personality quizzes that proliferate many blogs. Widgets are often more temporary than plugins, though can be found within site content, and thus hold more link value.

So there you have it – three alternative ways to build links leveraging other people’s blogs. In closing, there are three guiding principles to follow:

  1. Offer value – no one will use it if doesn’t do anything
  2. Don’t mislead – no one will use it if they feel cheated
  3. Make it easy to share – enable users to spread it for you.

If you’re not the adventurous type and need consulting on anything I covered above, please feel free to contact us and we’d be happy to get you started.

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