• Internet Marketing Weekly Reads

    13 Dec
    Written by jpjanze

    Watch out for Matt Cutts! or, fake Matt Cutts to be exact.

    Fake Matt Cutts has been seen popping up lately commenting on blogs on behalf of his real namesake. Oddly enough, the fake Matt isn't just going around flaming and swearing and carrying on as one might expect rather, fake Matt is answering Google SEO questions (incorrectly) on webmaster blogs. It hasn't been frequent, but confusing enough for Matt (the real Matt Cutts) to write a post about it

    The Decline of Organic Links Infographic

    How Google Hit Organic Links.

    SEO Infographic by SEO Book

    Wake Up SEOs, the New Google is Here

    A great article posted on SEOMoz and written by Gianluca of iloveseo.net looking at the present and future Google, how it is changing and what SEO's need to consider in the coming year

  • Daily Internet Marketing Reads

    31 May
    Written by Lyal Avery
    Categorized in:
    Google DoubleClick Adplanner Top 1000 Sites

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  • Ten Online Marketing Blogs You Should Be Reading in 2010

    12 Jan
    Written by Lyal Avery

    Part of being an internet marketing professional is staying atop of industry trends and news. I spend at least an hour every day reading blogs, forums, whitepapers, and watching videos - all to keep up to date. For the average website owner, it would be impossible to sift through the silt to get to the real gold. I went through my GoogleReader account and pulled out a mixture of some of my favorite local internet marketing blogs and general all purpose must reads. While this isn't the definitive list of internet marketing resources, you can't go wrong following these RSS feeds!

    SEO Moz

    SEO Moz BlogAn internet marketing staple, SEOMoz offers a suite of tools alongside a very compelling community and staff written blog. From experiments to how-to guides, they have it all.

    6s Marketing

    6s Marketing Blog6s Marketing is a fellow Yaletown based internet marketing agency. They're constantly providing new information, from traditional SEO tactics to social media trends. I'm a big fan of their whitepapers. They've also been promoting New York-based Foursquare as a local advertising option, bringing a potential solution to a very thorny problem in the online world: how to move bodies in the "meat space."

    VKI Studios

    VKI Studios BlogVKI Studios has established itself as an absolute authority when it comes to analytics and conversion optimization. As one of the first companies invited into the authorized analytics consultant program from Google, they've had a front seat position from a widely used platform. Their educational seminars on conversion optimization are amazing - from offer positioning to landing page optimization, these guys are experts.

    Matt Cutts

    Matt Cutts BlogLove him or hate him, Matt Cutts is Google's Czar on all things search. From dispelling myths about the practice of search engine optimization, to calling out areas of the internet he dislikes, Mr. Cutts is never afraid of being controversial. His influence has resulted in groups of dedicated fans going to internet marketing conferences calling themselves "Cuttlets." How can you not read?

    Get Elastic from Elastic Path

    GetElastic BlogThe team at Elastic Path really gets ecommerce, and it shows in their award winning Get Elastic blog.

    Marketing Pilgrim

    MarketingPilgrim BlogA dumping ground of marketing related news, the Marketing Pilgrim often has great industry news that an internet marketer (or website owner) should be aware of.

    Hubspot

    Hubspot BlogAlthough I dislike their ranking tool (it's too easily gamed, and can lead to complacency from a webmaster when there are underlying issues preventing ranking that no script can interpret), their blog is top notch reading through and through.

    Closing Bigger

    Closing Bigger BlogLocal social media and sales consultant Shane Gibson is a fixture at meetups and events around town. An expert on all things sales, Shane can easily relate the process of social media outreach to cold calling, and he has a knack for being topics back down to the bottom line.

    John Chow

    John Chow BlogAnother huge presence here in Vancouver, John Chow has made a living telling people how much money he makes online. Affiliate marketers take note - the man is an authority..

    MailChimp

    MailChimp BlogAn email solution provider, Mailchimp is my favorite mailing platform of choice. Their blog is excellent, spanning topics in email marketing far outside the scope of their product.

    While by no stretch of the imagination was this an exhaustive list (I have another 150 or so IM related feeds that I check regularly), I'd love to hear from you what your "Must Reads" are. Please let me know!

  • How to use meta and html tags for SEO

    10 Sep
    Written by Anonymous
    Outcome3 as a tag graph

    What do meta and html tags do?

    Meta and html tags can be used to help improve your websites visibility to search engines and visitors to your website. Let’s look at some different meta and html tags: H1 tags, strong tags, emphasis tags, meta keywords and meta description.

    Header tags h1 to h6 are used to create headings of different visual sizes and also tell search engines which headings are most important. H1 tags are seen as the most important to search engines and produce the largest visual text. H2 to h6 tags are seen in declining order of importance to search engines and declining visual size on a webpage. Note that heading tags should only be used for headings and not just to make word big or bold.

    What are strong tags?

    Strong tags are used to create text that stands out with a strong emphasis. Use strong tags to help search engines recognize the key content on a web page.

    What are emphasis tags?

    Emphasis tags, you guessed it, are used to place emphasis on text to readers and search engines. Use emphasis tags to help search engines recognize the key content on a web page

    What are Meta-tags (keywords and description)?

    Meta keyword tags provide a list of the content of a document to search engines. Often meta keywords are used to provide keywords to search engines and to help them determine what is on the page. Use meta tags to accurately sum-up content to search engines.

    Description tags are used to provide search engines with descriptions of web pages. These description tags are the visible summary found below a link in search results. These descriptions should be short and to the point so anyone using a search engine can quickly and easily understand what content is on a specific webpage.

    What are title tags?

    Title tags define the title of a document, such as a webpage. A Title tag is displayed in browser tool bars, search engine results, and give a title to a page when added as a bookmark. Title tags are key for SEO as they help search engines to find your specific web pages.

    How long should these tags be?

    • Header Tags- h1, h2 ..etc. to help label the page Should be 4-8 words long
    • Strong Tags- Only a few words in length
    • Emphasis Tags- Only a few words in length
    • Meta Keyword Tags- 20-25 words
    • Meta Description Tags- two word keywords at least and use 5-7 sets
    • Title Tags- around 70 Characters
  • Internet Marketing Legends - Seth Godin

    03 Sep
    Seth Godin- Master of Internet Marketing

    What does Seth Godin know about Internet Marketing?

    Seth, the founder of Squidoo, is a regular speaker at notable events like TED, has written many books about marketing and has also popularized the term "permission marketing". Opposite of interruption marketing, permission marketing is where a business has asked if the customer might be interested and is then "allowed" by that customer to further the sales cycle. A great example is e-mail marketing: a company has to get permission from a potential customer before sending them any sort of correspondence.

    The best form of permission marketing is by using search engine optimization to get to the top of search engines. If someone has a query on Google, they are looking for business or information on something you may know a little about and may have a site dedicated to. For instance, if someone searches for "internet marketing services" and they clicked on the results of an Internet Marketing Company, that company is given permission by the user to show him/her what they are offering.

    With permission marketing, business is built more on relationships and a one to one basis rather than a marketing segment or target market. The individual is looking for your product and with search engine optimization, you can make sure your product is found.