• Search Engine Ranking TIps

    21 Nov

    There are so many blogs with search engine ranking tips and most give great advice on how to get your company's site ranking better on Google and the many other engines. We probably have about hundred blog posts on our website alone outlining a few things to help the lay person with their techniques.
    You can get many small tips all across the web but there are few good places to get full lists of SEO for Google tips. This list will give you a brief synopsis of all the positive things to look out for when analyzing your site and many of the negative things NOT to do. It will even tell you what is hot and what can get you penalized or demoted.
    Here is another list for search engine positioning and SEO. This list gives you the many ways to rank better and then the site ranks them in importance so you can figure out what to work on first and then move down the list from there.
    These are great reference points to start with but for fuller explanations and to learn how to use each one in the most optimal way, you should search the many SEO blogs and they will give you a more detailed explanation.

  • Interactive Advertising- Get aboard and get noticed

    17 Nov
    Written by Anonymous

    Vancouver search marketing and interactive media just turned yellow. Soon, according to a recent Techvibes article, Vancouverites and visitors to this beautiful city will be able search and find establishments from the back seat of their very own taxi. Taxi patrons will be able to search for desired locations whether it is for shopping, dancing or eating. The bluetooth device will be put into the back of headrests or dashboards in 60 percent of the cabs throughout downtown and the surrounding region.
    Moving Media Group already has many clients including Clubzone, whose focus is geting party goers into their selected drink and dance locations. Passengers will be able to see whatever stores are on route to their destination and through the bluetooth, be able to download information and coupons to their cell to show the businesses when they arrive.
    Now is a time to start getting your business seen using interactive media. When companies see the ROI on what these screens are doing for them, the rates will definately be going up. To find out more about interactive media, follow the link.

  • Search Optimization Tools for Firefox: RankQuest Toolbar

    17 Nov
    Written by Anonymous

    There's been a lot of analysis lately, and I'm not one who's stays satisfied with established processes for too long. In search of something to speed myself forward, I rediscovered another mainstay from the SEO's toolbox: the RankQuest Toolbar.

    From RankQuest:

    The Rankquest SEO Toolbar provides you quick access to more than 30 intuitive SEO tools. Once you download and install the SEO Toolbar you are only one or two clicks away from carrying out most of your day to day SEO operations. Alexa Rank* and Page Rank provided by Alexa and Google respectively ensures the popularity of the site.

    I trust SEO for Firefox for my popularity metrics, but the RankQuest Toolbar serves incredibly well for analyzing on-page statistics such as keyword density, HTML validation, and meta-tag focus.

    What are your favourites? Share them in the comments!

  • Who Cares About You?

    13 Nov
    Written by Anonymous
    Categorized in:

    Seriously – who cares? That’s not meant to be disrespectful by any means, but think about it for a moment. Do you know who your customers are? How old are they? Where do they come from? What are their budgets like? What are their interests? What are the most effective mediums to reach them? Are the end users the same as the decision makers?

    There are countless questions to ask, but all infinitely important because without them, YOU might be the reason money is walking out the door. You may think three-pepper ice cream parlours are the next big thing, but unless there’s a market for it, the long-sought marriage of hot and cold will have to wait a little longer.

    So, step away from your computer, sit down in a quiet spot, close your eyes, and think about your audience. If you were one of them, would you buy your service after seeing your website? Honestly? You may be seeing throngs of traffic, but if your message isn't the one your customers want to hear, sales aren't going to come.

    If this sounds like you, talk to us. We’ll get you on the right track and help you narrow your message down.

  • Why Internet Marketing Beats Traditional Marketing Every Time

    10 Nov
    Written by Anonymous
    Categorized in:

    Traditional marketers are amazing. They come up with these massive plans that span months of preparation with multi-million dollar budgets to promote to people who aren’t even listening. They set up 1-800 numbers to capture leads, and send out dozens (if not hundreds) of promotional variations to keep tabs on what’s working and where. They are some of the brightest, most strategic people alive, but a few continue to cling to methods of old; they turn their heads at Internet marketing because they think it’s not tangible.

    As a terrestrial marketer by training, I have a truth I must share with my brethren: Internet marketing is more measurable than any real-world medium out there.

    When you look at rate cards, you see “Est. Readership”. Pass-along, non-subscription or other views are unaccounted for. So how can you be sure? Can you really measure how many times people pass by a billboard? How about look at it, or how many of those people convert? How accurate is your sample considering it’s a sample? Unless you’re capturing your entire audience, there’s always room for deviation. When performing variant testing, you bring people into a simulated environment which automatically skews results, so is it really going to work when it’s time to lay down the marketing budget and let the campaign fly? You can’t ever be 100% sure. There is always going to be some data that is tainted or slips through the collection process.

    When you look at metrics for online campaigns, you can find numbers all the way down to the single digits. You can capture how people found your website, how long they spent on it, which areas they visited, and which ones of them converted. Variant testing can be done inconspicuously, without any prior agreement necessary. Best of all, everyone who has contact with you can be tracked instantaneously; though emphasis lies on measuring successes, you can also capture failures and make immediate changes to your campaign.

    Not everyone is going to be on the Internet, but when you think about maximizing return on investment, especially in today’s tight-wallet economy, it doesn’t make sense not to use it.

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