Seriously – who cares? That’s not meant to be disrespectful by any means, but think about it for a moment. Do you know who your customers are? How old are they? Where do they come from? What are their budgets like? What are their interests? What are the most effective mediums to reach them? Are the end users the same as the decision makers?
There are countless questions to ask, but all infinitely important because without them, YOU might be the reason money is walking out the door. You may think three-pepper ice cream parlours are the next big thing, but unless there’s a market for it, the long-sought marriage of hot and cold will have to wait a little longer.
So, step away from your computer, sit down in a quiet spot, close your eyes, and think about your audience. If you were one of them, would you buy your service after seeing your website? Honestly? You may be seeing throngs of traffic, but if your message isn't the one your customers want to hear, sales aren't going to come.
If this sounds like you, talk to us. We’ll get you on the right track and help you narrow your message down.